# #949d0b

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#949d0b`
- RGB: rgb(148, 157, 11)
- HSL: hsl(64, 87%, 33%)
- OKLCH: oklch(0.666 0.147 113.8)
- Relative luminance: 0.3043
- Nearest named color: Densetsu Green (#889911, Δ 2.127) — https://brandsweets.com/colors/densetsu-green
- Moods: vivid
- Page: https://brandsweets.com/colors/949d0b

## Tints & shades

- Tints (toward white): #b3bf0d, #cedb0f, #e2ef1f, #e5f13b, #eaf45d, #edf679, #f2f89b, #f6fab7, #fafcd9, #fefef5
- Shades (toward black): #868f0a, #798109, #6b7208, #5e6407, #555b06, #484c05, #3a3e04, #2d3003, #1f2102, #121301

## Harmonies

- Complementary: #150b9d
- Analogous: #9d5e0b, #4a9d0b
- Triadic: #0b949d, #9d0b94
- Split-complementary: #0b4a9d, #5e0b9d
- Tetradic: #0b9d5e, #150b9d, #9d0b4a

## Colors that go with #949d0b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #949d0b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Minecraft's brand system put Blue beside #949d0b, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Lexus (https://brandsweets.com/colors/brands/lexus-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #949d0b in 4 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #949d0b in 5 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #949d0b: 4 real palettes, including Cider and Homestead, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/saddlebrown
- **Slate Gray** #708090 [pool] — 4 real palettes, including Ledger Dark and Greige put Slate Gray beside #949d0b, as the supporting colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Greige (https://brandsweets.com/palettes/neutral#greige), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/slategray
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #949d0b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #949d0b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #747c09 (4.54:1); AA: background → #2e2e2e (4.58:1); AAA: text → #555b06 (7.28:1); AAA: background → #000000 (7.09:1)
- On black (#000000): 7.09:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/949d0b-b9bea2-4e8adf-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#949d0b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.