# #949778

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#949778`
- RGB: rgb(148, 151, 120)
- HSL: hsl(66, 13%, 53%)
- OKLCH: oklch(0.665 0.044 112.1)
- Relative luminance: 0.2979
- Nearest named color: Artichoke (#8f9779, Δ 0.705) — https://brandsweets.com/colors/artichoke
- Moods: muted
- Page: https://brandsweets.com/colors/949778

## Tints & shades

- Tints (toward white): #9fa286, #a8ab92, #b4b6a0, #bdbfab, #c8caba, #d1d3c5, #ddded4, #e6e7df, #f1f2ee, #fafbf9
- Shades (toward black): #878a6a, #797c5f, #6b6d54, #5d5f49, #525440, #444535, #35372a, #27281f, #191a14, #0b0c09

## Harmonies

- Complementary: #7b7897
- Analogous: #978a78, #849778
- Triadic: #789497, #977894
- Split-complementary: #788497, #8a7897
- Tetradic: #78978a, #7b7897, #977884

## Colors that go with #949778

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #949778: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), N26 (https://brandsweets.com/colors/brands/n26-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #949778 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 4 real palettes, including Lexus's brand system and Rolex's brand system put Blue beside #949778, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Garden Wedding put Blush Pink beside #949778, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #949778 in 5 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and Forest Floor put Champagne beside #949778, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #949778: 8 real palettes, including Clean Beauty and Riverbed, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #949778 in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #76795d (4.5:1); AA: background → #2b2b2b (4.69:1); AAA: text → #575945 (7.19:1)
- On black (#000000): 6.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #96997a (7.13:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/949778-b8bea2-4e86df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#949778" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.