# #949550

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#949550`
- RGB: rgb(148, 149, 80)
- HSL: hsl(61, 30%, 45%)
- OKLCH: oklch(0.653 0.092 109.4)
- Relative luminance: 0.2837
- Nearest named color: Amazon Queen (#948f54, Δ 1.907) — https://brandsweets.com/colors/amazon-queen
- Moods: muted
- Page: https://brandsweets.com/colors/949550

## Tints & shades

- Tints (toward white): #a4a659, #afb06d, #b8b97e, #c1c28e, #cccda2, #d5d6b3, #dedfc3, #e7e8d4, #f2f3e8, #fbfbf8
- Shades (toward black): #878849, #7a7b42, #6d6d3b, #5f6034, #52532d, #424224, #35351d, #272815, #1a1b0e, #0d0d07

## Harmonies

- Complementary: #515095
- Analogous: #957450, #729550
- Triadic: #509495, #955094
- Split-complementary: #507295, #745095
- Tetradic: #509574, #515095, #955072

## Colors that go with #949550

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #949550: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #949550 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Lexus's brand system put Blue beside #949550, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #949550 in 4 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Darkroom put Champagne beside #949550, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #949550 in 4 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #949550 in 6 real palettes, including Cider and Olive Grove, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #949550: 6 real palettes, including Guinness's brand system and Dusk, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #767740 (4.68:1); AA: background → #292929 (4.62:1); AAA: text → #595a30 (7.17:1)
- On black (#000000): 6.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9b9c54 (7.28:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/949550-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#949550" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.