# #9494fa

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9494fa`
- RGB: rgb(148, 148, 250)
- HSL: hsl(240, 91%, 78%)
- OKLCH: oklch(0.71 0.147 282)
- Relative luminance: 0.3438
- Nearest named color: Perrywinkle (#8f8ce7, Δ 3.28) — https://brandsweets.com/colors/perrywinkle
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/9494fa

## Tints & shades

- Tints (toward white): #9e9efa, #a7a7fb, #b1b1fb, #bbbbfc, #c5c5fc, #cecefd, #d8d8fd, #e2e2fe, #ececfe, #f5f5ff
- Shades (toward black): #7272f8, #4b4bf7, #2929f5, #0b0bea, #0909c8, #0808a6, #06067f, #04045d, #030336, #010113

## Harmonies

- Complementary: #fafa94
- Analogous: #94c7fa, #c794fa
- Triadic: #fa9494, #94fa94
- Split-complementary: #fac794, #c7fa94
- Tetradic: #fa94c7, #fafa94, #94fac7

## Colors that go with #9494fa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9494fa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #9494fa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #9494fa in 7 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #9494fa, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #9494fa: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Remix (https://brandsweets.com/colors/brands/remix-run), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9494fa: 6 real palettes, including Coca-Cola's brand system and Apple's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #9494fa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/emerald-green
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #9494fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5e5ef7 (4.75:1); AA: background → #363636 (4.53:1); AAA: text → #3232f5 (7.22:1); AAA: background → #121212 (7.03:1)
- On black (#000000): 7.88:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9494fa-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9494fa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.