# #948bb1

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#948bb1`
- RGB: rgb(148, 139, 177)
- HSL: hsl(254, 20%, 62%)
- OKLCH: oklch(0.658 0.057 295.7)
- Relative luminance: 0.2794
- Nearest named color: Magic Carpet (#9488be, Δ 2.362) — https://brandsweets.com/colors/magic-carpet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/948bb1

## Tints & shades

- Tints (toward white): #9f97ba, #a8a0c0, #b3acc8, #bbb6ce, #c7c2d6, #d2cede, #dad7e4, #e6e3ed, #eeedf3, #f9f9fb
- Shades (toward black): #8378a5, #726699, #675c8a, #595077, #4b4365, #3e3753, #302b40, #242131, #17141f, #09080c

## Harmonies

- Complementary: #a8b18b
- Analogous: #8b95b1, #a78bb1
- Triadic: #b1948b, #8bb194
- Split-complementary: #b1a78b, #95b18b
- Tetradic: #b18b95, #a8b18b, #8bb1a7

## Colors that go with #948bb1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #948bb1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #948bb1: 5 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #948bb1: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Open House and Plaid's brand system put Midnight Blue beside #948bb1, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Plaid (https://brandsweets.com/colors/brands/plaid-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [harmony, pool: triadic] — Peru completes a triad with #948bb1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #948bb1: 4 real palettes, including Ink Wash and First Snow, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #948bb1 in 20 real palettes, including Dusk and Typewriter, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Kiln (https://brandsweets.com/palettes/dark#kiln), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/taupe
- **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #948bb1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7a6f9f (4.56:1); AA: background → #292929 (4.56:1); AAA: text → #5b527a (7.16:1)
- On black (#000000): 6.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9991b6 (7.08:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/948bb1-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#948bb1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.