# #947cfd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#947cfd`
- RGB: rgb(148, 124, 253)
- HSL: hsl(251, 97%, 74%)
- OKLCH: oklch(0.669 0.185 289)
- Relative luminance: 0.278
- Nearest named color: Orchid (#7a81ff, Δ 3.743) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/947cfd

## Tints & shades

- Tints (toward white): #9c86fd, #a996fd, #b1a0fe, #bdaffe, #c5b9fe, #cec3fe, #dad2fe, #e2dcfe, #efebff, #f7f5ff
- Shades (toward black): #7759fc, #5a36fc, #3e13fb, #2d04e7, #2603c4, #1f02a1, #19027e, #12015a, #0b0137, #040014

## Harmonies

- Complementary: #e5fd7c
- Analogous: #7ca5fd, #d47cfd
- Triadic: #fd947c, #7cfd94
- Split-complementary: #fdd47c, #a5fd7c
- Tetradic: #fd7ca5, #e5fd7c, #7cfdd4

## Colors that go with #947cfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #947cfd in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #947cfd in 6 real palettes, including Loom's brand system and Roblox's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Stripe (https://brandsweets.com/colors/brands/stripe), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #947cfd in 5 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #947cfd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #947cfd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #947cfd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #947cfd, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #947cfd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7759fc (4.55:1); AA: background → #292929 (4.55:1); AAA: text → #4a22fc (7.18:1)
- On black (#000000): 6.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9c86fd (7.24:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/947cfd-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#947cfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.