# #94693d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#94693d`
- RGB: rgb(148, 105, 61)
- HSL: hsl(30, 42%, 41%)
- OKLCH: oklch(0.556 0.082 65.4)
- Relative luminance: 0.1674
- Nearest named color: Argan Oil (#9d6646, Δ 2.271) — https://brandsweets.com/colors/argan-oil
- Moods: warm
- Page: https://brandsweets.com/colors/94693d

## Tints & shades

- Tints (toward white): #aa7846, #b88551, #c19467, #caa37d, #d3b392, #dabfa4, #e3cfba, #ecded0, #f3ebe2, #fcfaf8
- Shades (toward black): #865e37, #7b5732, #6d4d2c, #5e4226, #533b22, #45301c, #362616, #281c10, #1d140c, #0e0a06

## Harmonies

- Complementary: #3d6994
- Analogous: #943d3d, #94943d
- Triadic: #3d9469, #693d94
- Split-complementary: #3d9494, #3d3d94
- Tetradic: #3d943d, #3d6994, #943d94

## Colors that go with #94693d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Woodsmoke put Champagne beside #94693d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #94693d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #94693d: 6 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #94693d in 6 real palettes, including Bookshop and Rolex's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #94693d, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #94693d: 7 real palettes, including Homestead and Riverbed, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sage-green
- **Tan** #d2b48c [pool] — Tan is paired with #94693d in 4 real palettes, including Mushroom and Clean Beauty, as the supporting colour. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/tan
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #94693d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #74522f (7.02:1)
- On black (#000000): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #986b3e (4.51:1); AA: background → #f7f7f7 (4.51:1); AAA: text → #bc8c5c (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/94693d-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#94693d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.