# #9464aa

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9464aa`
- RGB: rgb(148, 100, 170)
- HSL: hsl(281, 29%, 53%)
- OKLCH: oklch(0.581 0.116 314.6)
- Relative luminance: 0.1831
- Nearest named color: Crown Jewels (#946dad, Δ 2.226) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9464aa

## Tints & shades

- Tints (toward white): #9f75b3, #a882ba, #b492c3, #bda0ca, #c8b0d4, #d1bddb, #ddcee4, #e6dbeb, #f1ebf4, #faf8fb
- Shades (toward black): #87579e, #794e8d, #6b457d, #5d3c6d, #52355f, #442b4f, #36223f, #27192e, #19101e, #0b070d

## Harmonies

- Complementary: #7aaa64
- Analogous: #7164aa, #aa649d
- Triadic: #aa9464, #64aa94
- Split-complementary: #9daa64, #64aa71
- Tetradic: #aa7164, #7aaa64, #649daa

## Colors that go with #9464aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9464aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #9464aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #9464aa, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Campus and Sunset Boulevard put Orange beside #9464aa, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Taupe** #483c32 [pool] — Taupe is paired with #9464aa in 3 real palettes, including Superhuman's brand system and Zed's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including Hermès's brand system and Sunset Boulevard put Tomato beside #9464aa, as the lead colour. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #9464aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9464aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #714884 (7.09:1)
- On black (#000000): 4.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad89be (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9464aa-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9464aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.