# #945ef7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#945ef7`
- RGB: rgb(148, 94, 247)
- HSL: hsl(261, 91%, 67%)
- OKLCH: oklch(0.618 0.218 295.6)
- Relative luminance: 0.2102
- Nearest named color: Orion Nebula (#a55af4, Δ 3.013) — https://brandsweets.com/colors/orion-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/945ef7

## Tints & shades

- Tints (toward white): #9e6df8, #a77bf9, #b18af9, #bb99fa, #c8acfb, #d2bbfc, #dbc9fc, #e5d8fd, #efe7fe, #f9f5ff
- Shades (toward black): #8041f6, #6a1ff4, #590bea, #4e0acd, #4308af, #36078d, #2b0570, #200453, #130231, #070113

## Harmonies

- Complementary: #c2f75e
- Analogous: #5e75f7, #e05ef7
- Triadic: #f7945e, #5ef794
- Split-complementary: #f7e05e, #75f75e
- Tetradic: #f75e75, #c2f75e, #5ef7e0

## Colors that go with #945ef7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #945ef7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #945ef7: 3 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #945ef7, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #945ef7 in 3 real palettes, including Loom's brand system and Stripe's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Stripe (https://brandsweets.com/colors/brands/stripe), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #945ef7 in 3 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #945ef7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #945ef7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #945ef7: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8a50f7 (4.59:1); AA: background → #141414 (4.56:1); AAA: text → #6315f4 (7.13:1)
- On black (#000000): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab80f9 (7.19:1)

## Brands using this color

- **Obsidian** — secondary #8a5cf5 (Δ 1.809) — https://brandsweets.com/colors/brands/obsidian-md

## Curated palettes containing it

- **Lavender Haze** (playful, cool, light) — #8b5cf6, #c4b5fd, #f472b6, #faf7ff, #2e1f47 — Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible. — tool: https://brandsweets.com/palettes/new/8b5cf6-c4b5fd-f472b6-faf7ff-2e1f47 — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/945ef7-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#945ef7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.