# #944db3

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#944db3`
- RGB: rgb(148, 77, 179)
- HSL: hsl(282, 40%, 50%)
- OKLCH: oklch(0.549 0.166 314.4)
- Relative luminance: 0.1486
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 2.107) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/944db3

## Tints & shades

- Tints (toward white): #9f5eba, #a970c2, #b27ec8, #bd90d0, #c7a2d7, #d2b4df, #ddc6e7, #e5d4ed, #f0e6f4, #fbf8fc
- Shades (toward black): #8545a1, #793f92, #6a3781, #5f3172, #502960, #41224f, #351c40, #26142e, #1b0e20, #0c060e

## Harmonies

- Complementary: #6bb34d
- Analogous: #614db3, #b34d9e
- Triadic: #b3944d, #4db394
- Split-complementary: #9eb34d, #4db361
- Tetradic: #b3614d, #6bb34d, #4d9eb3

## Colors that go with #944db3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #944db3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #944db3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #944db3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #944db3 in 3 real palettes, including Marvel's brand system and Gemstone, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #944db3: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #944db3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #944db3 in two real palettes: Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/lightskyblue
- **Mauve** #e0b0ff [pool] — Mauve shows up next to #944db3 in two real palettes: Lavender Haze and Ledger's brand system, as the supporting colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Ledger (https://brandsweets.com/colors/brands/ledger-com). — https://brandsweets.com/colors/mauve

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #793f92 (7.15:1)
- On black (#000000): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9c5bb9 (4.61:1); AA: background → #ededed (4.52:1); AAA: text → #b686cb (7.26:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/944db3-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#944db3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.