# #9429ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9429ff`
- RGB: rgb(148, 41, 255)
- HSL: hsl(270, 100%, 58%)
- OKLCH: oklch(0.569 0.279 299.2)
- Relative luminance: 0.151
- Nearest named color: Cosmic Heart (#9601f4, Δ 3.052) — https://brandsweets.com/colors/cosmic-heart
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/9429ff

## Tints & shades

- Tints (toward white): #9e3dff, #a852ff, #b366ff, #bd7aff, #c78fff, #d1a3ff, #dbb8ff, #e6ccff, #f0e0ff, #faf5ff
- Shades (toward black): #870fff, #7800f0, #6b00d6, #5c00b8, #4f009e, #420085, #330066, #26004d, #17002e, #0a0014

## Harmonies

- Complementary: #94ff29
- Analogous: #2929ff, #ff29ff
- Triadic: #ff9429, #29ff94
- Split-complementary: #ffff29, #29ff29
- Tetradic: #ff2929, #94ff29, #29ffff

## Colors that go with #9429ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #9429ff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #9429ff's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #9429ff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #9429ff: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #9429ff in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #9429ff in two real palettes: monday.com's brand system and ClickUp's brand system, as the lead colour. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/mediumslateblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #9429ff in two real palettes: Clerk's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Clerk (https://brandsweets.com/colors/brands/clerk-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/orangered
- **Teal** #008080 [pool] — Teal shows up next to #9429ff in two real palettes: Gemstone and Stripe's brand system, as the lead colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7500eb (7.1:1)
- On black (#000000): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9e3dff (4.57:1); AA: background → #f0f0f0 (4.58:1); AAA: text → #ba75ff (7.08:1)

## Brands using this color

- **Taco Bell** — secondary #9a23f8 (Δ 1.745) — https://brandsweets.com/colors/brands/tacobell-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9429ff-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9429ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.