# #9366b7

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9366b7`
- RGB: rgb(147, 102, 183)
- HSL: hsl(273, 36%, 56%)
- OKLCH: oklch(0.59 0.128 308.5)
- Relative luminance: 0.1912
- Nearest named color: Lusty Lavender (#8d5eb7, Δ 2.333) — https://brandsweets.com/colors/lusty-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9366b7

## Tints & shades

- Tints (toward white): #9d74be, #a782c4, #b393cc, #bda1d3, #c6afd9, #d0bde0, #dacbe7, #e6dcef, #f0eaf5, #faf8fc
- Shades (toward black): #8755af, #7a4ba0, #6a418b, #5c3979, #4f3168, #422957, #352145, #251731, #180f1f, #0b070e

## Harmonies

- Complementary: #8bb766
- Analogous: #6a66b7, #b766b3
- Triadic: #b79366, #66b793
- Split-complementary: #b3b766, #66b76a
- Tetradic: #b76a66, #8bb766, #66b3b7

## Colors that go with #9366b7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9366b7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #9366b7, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9366b7 in 4 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #9366b7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9366b7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Tomato** #ff6347 [pool] — 3 real palettes, including GitLab's brand system and Hermès's brand system put Tomato beside #9366b7, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Hermès (https://brandsweets.com/colors/brands/hermes-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #9366b7 in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #9366b7: two real palettes: Clinic and Dusk Gradient, as the accent. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9063b6 (4.52:1); AA: background → #0a0a0a (4.55:1); AAA: text → #6f4592 (7.14:1)
- On black (#000000): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab89c8 (7.14:1)

## Brands using this color

- **Next.js** — primary #9162c0 (Δ 1.918) — https://brandsweets.com/colors/brands/nextjs-org
- **Next.js** — accent #9162c0 (Δ 1.918) — https://brandsweets.com/colors/brands/nextjs-org

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9366b7-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9366b7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.