# #930b44

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#930b44`
- RGB: rgb(147, 11, 68)
- HSL: hsl(335, 86%, 31%)
- OKLCH: oklch(0.431 0.167 4.8)
- Relative luminance: 0.0686
- Nearest named color: Aristocratic Velvet (#980b4a, Δ 1.377) — https://brandsweets.com/colors/aristocratic-velvet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/930b44

## Tints & shades

- Tints (toward white): #b40e53, #d11060, #ee1770, #f03885, #f35999, #f575aa, #f797bf, #fab8d3, #fcd4e5, #fef6f9
- Shades (toward black): #850a3d, #7b0939, #6d0832, #5f072c, #550627, #470521, #39041a, #2b0314, #21020f, #130109

## Harmonies

- Complementary: #0b935a
- Analogous: #930b88, #93160b
- Triadic: #44930b, #0b4493
- Split-complementary: #0b9316, #0b8893
- Tetradic: #88930b, #0b935a, #160b93

## Colors that go with #930b44

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #930b44 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #930b44 in 5 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #930b44: 6 real palettes, including State Farm's brand system and Hinge's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #930b44 in 13 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #930b44: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #930b44: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Ochre** #cc7722 [pool] — Designers have shipped Ochre with #930b44: 3 real palettes, including Saffron and Newsprint, as the lead colour. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/ochre
- **Slate Gray** #708090 [pool] — 3 real palettes, including Typewriter and Newsprint put Slate Gray beside #930b44, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.85:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e41169 (4.58:1); AA: background → #bababa (4.56:1); AAA: text → #f3629f (7.06:1); AAA: background → #e6e6e6 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/930b44-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#930b44" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.