# #910ed8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#910ed8`
- RGB: rgb(145, 14, 216)
- HSL: hsl(279, 88%, 45%)
- OKLCH: oklch(0.519 0.26 307.3)
- Relative luminance: 0.1129
- Nearest named color: darkviolet (#9400d3, Δ 1.19) — https://brandsweets.com/colors/darkviolet
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/910ed8

## Tints & shades

- Tints (toward white): #a10ff0, #ac2cf2, #b644f3, #bf5cf5, #ca79f6, #d491f8, #dda9f9, #e7c1fb, #f2ddfd, #fbf5fe
- Shades (toward black): #840dc5, #770bb1, #6a0a9e, #5d098b, #510878, #400660, #34054d, #27043a, #1a0226, #0d0113

## Harmonies

- Complementary: #54d80e
- Analogous: #2c0ed8, #d80eb9
- Triadic: #d8910e, #0ed891
- Split-complementary: #b9d80e, #0ed82c
- Tetradic: #d82c0e, #54d80e, #0eb9d8

## Colors that go with #910ed8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #910ed8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #910ed8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #910ed8: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #910ed8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #910ed8 in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #910ed8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #910ed8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #910ed8: two real palettes: Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #870dc9 (7.16:1)
- On black (#000000): 3.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae31f2 (4.52:1); AA: background → #d9d9d9 (4.57:1); AAA: text → #c76ff6 (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/910ed8-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#910ed8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.