# #90b40e

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90b40e`
- RGB: rgb(144, 180, 14)
- HSL: hsl(73, 86%, 38%)
- OKLCH: oklch(0.717 0.173 123)
- Relative luminance: 0.386
- Nearest named color: Citrus (#9fb70a, Δ 2.202) — https://brandsweets.com/colors/citrus
- Moods: vivid
- Page: https://brandsweets.com/colors/90b40e

## Tints & shades

- Tints (toward white): #a7d110, #beed12, #c5ef2e, #cdf14b, #d5f467, #ddf684, #e5f8a0, #edfabd, #f5fcd9, #fcfef6
- Shades (toward black): #85a60c, #76930b, #6a850a, #5b7209, #506407, #445506, #354205, #2a3404, #1b2102, #0f1301

## Harmonies

- Complementary: #320eb4
- Analogous: #b4850e, #3db40e
- Triadic: #0e90b4, #b40e90
- Split-complementary: #0e3db4, #850eb4
- Tetradic: #0eb485, #320eb4, #b40e3d

## Colors that go with #90b40e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90b40e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Disney (https://brandsweets.com/colors/brands/disney-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #90b40e: 4 real palettes, including Playground and Unity's brand system, as the supporting colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com), Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #90b40e in 5 real palettes, including Brilliant's brand system and Disney's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Disney (https://brandsweets.com/colors/brands/disney-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Ledger Dark and Noir Beauty put Slate Gray beside #90b40e, as the supporting colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #90b40e in 13 real palettes, including Acer's brand system and Citrus Grove, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Orchid** #da70d6 [harmony: complementary] — Orchid sits directly opposite #90b40e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/orchid
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #90b40e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 3 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #90b40e, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #66800a (4.51:1); AA: background → #3d3d3d (4.51:1); AAA: text → #4c5f07 (7.13:1); AAA: background → #1c1c1c (7.08:1)
- On black (#000000): 8.72:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Acer** — primary #83b81a (Δ 1.714) — https://brandsweets.com/colors/brands/acer-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90b40e-b5bea2-4e75df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90b40e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.