# #90ae2d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90ae2d`
- RGB: rgb(144, 174, 45)
- HSL: hsl(74, 59%, 43%)
- OKLCH: oklch(0.704 0.154 122.1)
- Relative luminance: 0.3639
- Nearest named color: Augustus Asparagus (#90aa0b, Δ 1.495) — https://brandsweets.com/colors/augustus-asparagus
- Moods: neutral
- Page: https://brandsweets.com/colors/90ae2d

## Tints & shades

- Tints (toward white): #a4c733, #afcf44, #b9d55d, #c2da71, #cce189, #d5e69e, #e0ecb6, #e8f1ca, #f3f8e3, #fcfdf7
- Shades (toward black): #839e29, #758e25, #687e20, #5b6d1c, #506119, #435115, #364111, #28310d, #1b2008, #0d1004

## Harmonies

- Complementary: #4b2dae
- Analogous: #ae8c2d, #4fae2d
- Triadic: #2d90ae, #ae2d90
- Split-complementary: #2d4fae, #8c2dae
- Tetradic: #2dae8c, #4b2dae, #ae2d4f

## Colors that go with #90ae2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90ae2d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Disney (https://brandsweets.com/colors/brands/disney-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #90ae2d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 5 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #90ae2d, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #90ae2d in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #90ae2d: 4 real palettes, including Spline's brand system and Playground, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #90ae2d in 7 real palettes, including Brilliant's brand system and Chevrolet's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Ledger Dark and Noir Beauty put Slate Gray beside #90ae2d, as the supporting colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #90ae2d in 16 real palettes, including Acer's brand system and Meadow, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Meadow (https://brandsweets.com/palettes/light#meadow), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #687e20 (4.57:1); AA: background → #383838 (4.62:1); AAA: text → #4d5d18 (7.26:1); AAA: background → #171717 (7.07:1)
- On black (#000000): 8.28:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90ae2d-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90ae2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.