# #90ac35

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90ac35`
- RGB: rgb(144, 172, 53)
- HSL: hsl(74, 53%, 44%)
- OKLCH: oklch(0.7 0.146 121.8)
- Relative luminance: 0.3569
- Nearest named color: Augustus Asparagus (#90aa0b, Δ 1.819) — https://brandsweets.com/colors/augustus-asparagus
- Moods: neutral
- Page: https://brandsweets.com/colors/90ac35

## Tints & shades

- Tints (toward white): #a0bf3b, #adc94f, #b6cf63, #c1d67a, #cadc8e, #d3e2a1, #dee9b9, #e7efcc, #f2f7e4, #fbfdf7
- Shades (toward black): #839c30, #768c2b, #697d26, #5c6d22, #4e5e1d, #414e18, #343e13, #272f0e, #1a1f0a, #0d1005

## Harmonies

- Complementary: #5035ac
- Analogous: #ac8c35, #54ac35
- Triadic: #3590ac, #ac3590
- Split-complementary: #3554ac, #8c35ac
- Tetradic: #35ac8c, #5035ac, #ac3554

## Colors that go with #90ac35

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90ac35: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Disney (https://brandsweets.com/colors/brands/disney-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #90ac35 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 5 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #90ac35, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #90ac35 in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #90ac35: 4 real palettes, including Spline's brand system and Unity's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com), Playground (https://brandsweets.com/palettes/bold#playground), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #90ac35 in 7 real palettes, including Brilliant's brand system and Guinness's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #90ac35: 4 real palettes, including Homestead and Darkroom, as the lead colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Cider (https://brandsweets.com/palettes/warm#cider), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/saddlebrown
- **Slate Gray** #708090 [pool] — 5 real palettes, including Ledger Dark and Noir Beauty put Slate Gray beside #90ac35, as the supporting colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #697d26 (4.6:1); AA: background → #383838 (4.54:1); AAA: text → #4e5e1d (7.14:1); AAA: background → #141414 (7.14:1)
- On black (#000000): 8.14:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90ac35-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90ac35" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.