# #9077cf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9077cf`
- RGB: rgb(144, 119, 207)
- HSL: hsl(257, 48%, 64%)
- OKLCH: oklch(0.63 0.131 295.5)
- Relative luminance: 0.2363
- Nearest named color: mediumpurple (#9370db, Δ 2.746) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9077cf

## Tints & shades

- Tints (toward white): #9982d3, #a692d9, #af9ddd, #bbace2, #c4b7e6, #cec3ea, #dad2ef, #e3ddf3, #f0ecf8, #f9f7fc
- Shades (toward black): #7e60c7, #6b4abf, #5d3dae, #513597, #452d80, #39256a, #2c1d53, #20153c, #140d26, #08050f

## Harmonies

- Complementary: #b6cf77
- Analogous: #778acf, #bc77cf
- Triadic: #cf9077, #77cf90
- Split-complementary: #cfbc77, #8acf77
- Tetradic: #cf778a, #b6cf77, #77cfbc

## Colors that go with #9077cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9077cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #9077cf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9077cf in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #9077cf: 4 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9077cf, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9077cf in 7 real palettes, including Zed's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Retool (https://brandsweets.com/colors/brands/retool-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #9077cf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9077cf, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8164c9 (4.57:1); AA: background → #1c1c1c (4.65:1); AAA: text → #6341b9 (7.03:1)
- On black (#000000): 5.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a08ad6 (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9077cf-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9077cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.