# #90681d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90681d`
- RGB: rgb(144, 104, 29)
- HSL: hsl(39, 66%, 34%)
- OKLCH: oklch(0.545 0.102 78.6)
- Relative luminance: 0.1592
- Nearest named color: Aged Antics (#886b2e, Δ 1.689) — https://brandsweets.com/colors/aged-antics
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/90681d

## Tints & shades

- Tints (toward white): #a97a23, #c79029, #d69f38, #dcad56, #e2b96f, #e7c688, #edd4a6, #f2e0c0, #f8efdd, #fdfbf7
- Shades (toward black): #835f1b, #775618, #6a4c16, #5d4313, #503a10, #44310e, #37280b, #2a1f09, #1e1506, #110c03

## Harmonies

- Complementary: #1d4690
- Analogous: #902f1d, #7f901d
- Triadic: #1d9068, #681d90
- Split-complementary: #1d7f90, #2f1d90
- Tetradic: #1d902f, #1d4690, #901d7f

## Colors that go with #90681d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #90681d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Woodsmoke put Champagne beside #90681d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90681d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90681d: 6 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #90681d in 6 real palettes, including Bookshop and Rolex's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #90681d: 7 real palettes, including Homestead and Olive Grove, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Atelier and Riverbed put Slate Gray beside #90681d, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #90681d in 24 real palettes, including Chipotle's brand system and Homestead, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Homestead (https://brandsweets.com/palettes/warm#homestead), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #725217 (7.16:1)
- On black (#000000): 4.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #986e1f (4.59:1); AA: background → #f5f5f5 (4.6:1); AAA: text → #c38d28 (7.16:1)

## Curated palettes containing it

- **Harvest** (autumn, warm, muted) — #b5451b, #8a6a2f, #d99a2b, #f8f1e4, #2b1c12 — Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat. — tool: https://brandsweets.com/palettes/new/b5451b-8a6a2f-d99a2b-f8f1e4-2b1c12 — collection: https://brandsweets.com/palettes/autumn

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90681d-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90681d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.