# #90607d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90607d`
- RGB: rgb(144, 96, 125)
- HSL: hsl(324, 20%, 47%)
- OKLCH: oklch(0.55 0.074 342.9)
- Relative luminance: 0.1578
- Nearest named color: Muted Purple (#805b87, Δ 3.805) — https://brandsweets.com/colors/muted-purple
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/90607d

## Tints & shades

- Tints (toward white): #9d6c89, #a77b96, #b18ba2, #bc9aae, #c8acbd, #d2bcc9, #dccbd5, #e7dae2, #f1eaee, #fbf9fa
- Shades (toward black): #845872, #744e65, #68455a, #5c3d50, #503545, #402b38, #34232d, #281b22, #181015, #0c080b

## Harmonies

- Complementary: #609073
- Analogous: #8b6090, #906065
- Triadic: #7d9060, #607d90
- Split-complementary: #659060, #60908b
- Tetradic: #908b60, #609073, #606590

## Colors that go with #90607d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90607d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #90607d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #90607d, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #90607d: 4 real palettes, including Atelier and Bakery, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Bakery (https://brandsweets.com/palettes/warm#bakery), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lufthansa's brand system and Plaid's brand system put Midnight Blue beside #90607d, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #90607d in 4 real palettes, including Slate Workspace and Subaru's brand system, as the accent. Seen in: Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #90607d in 5 real palettes, including Semrush's brand system and Gallery, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #90607d: 6 real palettes, including Graphite and Oatmeal, as the lead colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #714b62 (7.28:1)
- On black (#000000): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #996685 (4.59:1); AA: background → #f2f2f2 (4.51:1); AAA: text → #b18ba2 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90607d-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90607d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.