# #90504c

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90504c`
- RGB: rgb(144, 80, 76)
- HSL: hsl(4, 31%, 43%)
- OKLCH: oklch(0.506 0.087 24.4)
- Relative luminance: 0.1219
- Nearest named color: Annatto (#8c5341, Δ 2.111) — https://brandsweets.com/colors/annatto
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/90504c

## Tints & shades

- Tints (toward white): #a45b56, #ae6a65, #b97e79, #c18e8a, #cca19e, #d5b1af, #dfc5c3, #e8d5d4, #f3e8e8, #fbf9f8
- Shades (toward black): #824945, #75413e, #683a37, #5a3230, #502d2a, #432523, #351e1c, #281615, #1b0f0e, #0d0707

## Harmonies

- Complementary: #4c8b90
- Analogous: #904c69, #90724c
- Triadic: #4c9050, #504c90
- Split-complementary: #4c9072, #4c6990
- Tetradic: #69904c, #4c8b90, #724c90

## Colors that go with #90504c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #90504c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and Woodsmoke put Champagne beside #90504c, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #90504c in 4 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #90504c in 4 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90504c: 4 real palettes, including Dyson's brand system and State Farm's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #90504c in 4 real palettes, including Darkroom and Fireside, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Casper Sleep's brand system and MLB's brand system put Midnight Blue beside #90504c, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90504c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #824945 (7.03:1)
- On black (#000000): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a9605b (4.51:1); AA: background → #dedede (4.54:1); AAA: text → #c08b87 (7.28:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90504c-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90504c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.