# #904bbe

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#904bbe`
- RGB: rgb(144, 75, 190)
- HSL: hsl(276, 47%, 52%)
- OKLCH: oklch(0.549 0.179 309.4)
- Relative luminance: 0.1468
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.121) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/904bbe

## Tints & shades

- Tints (toward white): #9c5ec5, #a56dca, #b080d1, #ba8fd6, #c5a1dd, #d1b4e4, #dac3e9, #e6d6f0, #efe5f6, #faf8fc
- Shades (toward black): #8340b0, #75399d, #6a338e, #5c2d7c, #4e2669, #401f56, #321843, #271334, #190c22, #0b050f

## Harmonies

- Complementary: #79be4b
- Analogous: #574bbe, #be4bb3
- Triadic: #be904b, #4bbe90
- Split-complementary: #b3be4b, #4bbe57
- Tetradic: #be574b, #79be4b, #4bb3be

## Colors that go with #904bbe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #904bbe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #904bbe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #904bbe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #904bbe in 3 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #904bbe: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #904bbe in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #904bbe — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #904bbe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #783aa1 (7.2:1)
- On black (#000000): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #995ac4 (4.61:1); AA: background → #ededed (4.56:1); AAA: text → #b383d2 (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/904bbe-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#904bbe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.