# #90477f

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90477f`
- RGB: rgb(144, 71, 127)
- HSL: hsl(314, 34%, 42%)
- OKLCH: oklch(0.508 0.122 336.8)
- Relative luminance: 0.1197
- Nearest named color: Magic Magenta (#7f4774, Δ 3.671) — https://brandsweets.com/colors/magic-magenta
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/90477f

## Tints & shades

- Tints (toward white): #a45191, #b05e9d, #ba73a9, #c284b4, #cd98c0, #d7adcd, #dfbed7, #e9d3e4, #f2e4ee, #fcf8fb
- Shades (toward black): #824072, #743966, #6a345d, #5c2d51, #4f2745, #412039, #33192d, #291424, #1b0d18, #0e070c

## Harmonies

- Complementary: #479058
- Analogous: #7c4790, #90475a
- Triadic: #7f9047, #477f90
- Split-complementary: #5a9047, #47907c
- Tetradic: #907c47, #479058, #475a90

## Colors that go with #90477f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #90477f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #90477f in 5 real palettes, including Blush and Superhuman's brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90477f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90477f: 3 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #90477f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #90477f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Crimson** #dc143c [pool] — Crimson is paired with #90477f in two real palettes: Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #90477f in two real palettes: Fireside and Darkroom, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.19:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #824072 (7.18:1)
- On black (#000000): 3.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad5899 (4.63:1); AA: background → #dedede (4.6:1); AAA: text → #c181b2 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90477f-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90477f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.