# #90376e

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90376e`
- RGB: rgb(144, 55, 110)
- HSL: hsl(323, 45%, 39%)
- OKLCH: oklch(0.479 0.136 345.4)
- Relative luminance: 0.0979
- Nearest named color: Bruise (#7e4071, Δ 3.721) — https://brandsweets.com/colors/bruise
- Moods: warm
- Page: https://brandsweets.com/colors/90376e

## Tints & shades

- Tints (toward white): #a63f7f, #ba4a8f, #c3609d, #cb76ab, #d48cb8, #db9fc4, #e3b5d1, #ebcbdf, #f4e1ed, #fcf8fa
- Shades (toward black): #853265, #762d5a, #6b2952, #5c2346, #511f3e, #431933, #37152a, #290f1f, #1e0b17, #0f060b

## Harmonies

- Complementary: #379059
- Analogous: #863790, #903741
- Triadic: #6e9037, #376e90
- Split-complementary: #419037, #379086
- Tetradic: #908637, #379059, #374190

## Colors that go with #90376e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #90376e in 7 real palettes, including Blush and Typewriter, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #90376e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #90376e, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90376e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #90376e: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90376e: 3 real palettes, including Hinge's brand system and Chase's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #90376e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #90376e: two real palettes: MLB's brand system and Reebok's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Reebok (https://brandsweets.com/colors/brands/reebok-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bc4e91 (4.64:1); AA: background → #cfcfcf (4.56:1); AAA: text → #ce7eaf (7.23:1); AAA: background → #ffffff (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90376e-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90376e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.