# #90374f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90374f`
- RGB: rgb(144, 55, 79)
- HSL: hsl(344, 45%, 39%)
- OKLCH: oklch(0.468 0.122 6.4)
- Relative luminance: 0.0923
- Nearest named color: Blood Oath (#85323c, Δ 3.663) — https://brandsweets.com/colors/blood-oath
- Moods: warm
- Page: https://brandsweets.com/colors/90374f

## Tints & shades

- Tints (toward white): #a63f5b, #ba4a68, #c3607a, #cb768d, #d48c9f, #db9faf, #e3b5c1, #ebcbd4, #f4e1e6, #fcf8f9
- Shades (toward black): #853249, #762d40, #6b293a, #5c2332, #511f2c, #431924, #37151e, #290f16, #1e0b10, #0f0608

## Harmonies

- Complementary: #379078
- Analogous: #90377b, #904c37
- Triadic: #4f9037, #374f90
- Split-complementary: #37904c, #377b90
- Tetradic: #7b9037, #379078, #4c3790

## Colors that go with #90374f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #90374f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Darkroom put Champagne beside #90374f, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #90374f in 5 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #90374f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90374f: 6 real palettes, including State Farm's brand system and Chase's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #90374f in 4 real palettes, including Fireside and Candlelight, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #90374f: 4 real palettes, including Darkroom and Olive Grove, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90374f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd516e (4.57:1); AA: background → #cccccc (4.6:1); AAA: text → #ce7e93 (7.03:1); AAA: background → #fafafa (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90374f-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90374f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.