# #90237c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90237c`
- RGB: rgb(144, 35, 124)
- HSL: hsl(311, 61%, 35%)
- OKLCH: oklch(0.464 0.173 336.6)
- Relative luminance: 0.0859
- Nearest named color: Noble Plum (#871f78, Δ 2.129) — https://brandsweets.com/colors/noble-plum
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/90237c

## Tints & shades

- Tints (toward white): #a82991, #c530aa, #d142b7, #d75bc0, #de78cb, #e490d5, #eaa9de, #f0c1e8, #f7def2, #fdf7fc
- Shades (toward black): #832071, #771d67, #6b1a5c, #5e1751, #521447, #421039, #350d2e, #290a23, #1d0719, #10040e

## Harmonies

- Complementary: #239037
- Analogous: #6d2390, #902345
- Triadic: #7c9023, #237c90
- Split-complementary: #459023, #23906d
- Tetradic: #906d23, #239037, #234590

## Colors that go with #90237c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #90237c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90237c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90237c: 3 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #90237c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #90237c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #90237c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Dark Orchid** #9932cc [harmony: analogous] — Dark Orchid is #90237c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/darkorchid
- **Burgundy** #800020 [pool] — Rare Beauty's brand system puts Burgundy beside #90237c, as the supporting colour. Seen in: Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.73:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c931ad (4.53:1); AA: background → #c7c7c7 (4.57:1); AAA: text → #dc6fc8 (7.15:1); AAA: background → #f5f5f5 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90237c-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90237c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.