# #901d77

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#901d77`
- RGB: rgb(144, 29, 119)
- HSL: hsl(313, 66%, 34%)
- OKLCH: oklch(0.457 0.176 338.7)
- Relative luminance: 0.0814
- Nearest named color: Noble Plum (#871f78, Δ 1.885) — https://brandsweets.com/colors/noble-plum
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/901d77

## Tints & shades

- Tints (toward white): #a9238c, #c729a5, #d638b4, #dc56bf, #e26fc9, #e788d2, #eda6dd, #f2c0e7, #f8ddf2, #fdf7fc
- Shades (toward black): #831b6d, #771862, #6a1658, #5d134d, #501043, #440e38, #370b2e, #2a0923, #1e0619, #11030e

## Harmonies

- Complementary: #1d9036
- Analogous: #6f1d90, #901d3e
- Triadic: #77901d, #1d7790
- Split-complementary: #3e901d, #1d906f
- Tetradic: #906f1d, #1d9036, #1d3e90

## Colors that go with #901d77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #901d77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #901d77: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #901d77: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #901d77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #901d77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #901d77's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #901d77 in two real palettes: Garnet and Mailchimp's brand system, as the accent. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com). — https://brandsweets.com/colors/gold
- **Rust** #b7410e [pool] — Rust shows up next to #901d77 in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.99:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf2aac (4.58:1); AA: background → #c4c4c4 (4.58:1); AAA: text → #e16bc7 (7.13:1); AAA: background → #f0f0f0 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/901d77-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#901d77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.