# #90148b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90148b`
- RGB: rgb(144, 20, 139)
- HSL: hsl(302, 76%, 32%)
- OKLCH: oklch(0.463 0.197 330.1)
- Relative luminance: 0.0829
- Nearest named color: darkmagenta (#8b008b, Δ 1.875) — https://brandsweets.com/colors/darkmagenta
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/90148b

## Tints & shades

- Tints (toward white): #af18aa, #ca1cc4, #e228db, #e543e0, #ea62e5, #ee81ea, #f29cef, #f6bcf4, #f9d7f8, #fef6fe
- Shades (toward black): #82127e, #751071, #6c0f69, #5e0d5c, #510b4e, #430941, #360734, #2d062c, #1f041f, #120211

## Harmonies

- Complementary: #149018
- Analogous: #561490, #90144d
- Triadic: #8b9014, #148b90
- Split-complementary: #4d9014, #149056
- Tetradic: #905614, #149018, #144d90

## Colors that go with #90148b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #90148b: 4 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #90148b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #90148b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90148b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #90148b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #90148b in two real palettes: Lenovo's brand system and Gemstone, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #90148b in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #90148b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ce1cc9 (4.63:1); AA: background → #c4c4c4 (4.53:1); AAA: text → #e95de4 (7.15:1); AAA: background → #f2f2f2 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90148b-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90148b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.