# #90144b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90144b`
- RGB: rgb(144, 20, 75)
- HSL: hsl(333, 76%, 32%)
- OKLCH: oklch(0.432 0.161 1)
- Relative luminance: 0.0694
- Nearest named color: Aristocratic Velvet (#980b4a, Δ 1.645) — https://brandsweets.com/colors/aristocratic-velvet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/90144b

## Tints & shades

- Tints (toward white): #af185c, #ca1c6a, #e2287b, #e5438c, #ea629f, #ee81b2, #f29cc3, #f6bcd6, #f9d7e6, #fef6fa
- Shades (toward black): #821244, #75103d, #6c0f39, #5e0d31, #510b2a, #430923, #36071c, #2d0618, #1f0410, #120209

## Harmonies

- Complementary: #149058
- Analogous: #901489, #901a14
- Triadic: #4b9014, #144b90
- Split-complementary: #14901a, #148990
- Tetradic: #899014, #149058, #1a1490

## Colors that go with #90144b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #90144b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #90144b in 4 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90144b: 4 real palettes, including State Farm's brand system and Hinge's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #90144b in 8 real palettes, including Chipotle's brand system and Typewriter, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Woodsmoke put Champagne beside #90144b, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90144b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #90144b in 3 real palettes, including Bookshop and Fireside, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Slate Gray** #708090 [pool] — 3 real palettes, including Typewriter and Bookshop put Slate Gray beside #90144b, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.8:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e01f76 (4.63:1); AA: background → #bababa (4.53:1); AAA: text → #eb6ba4 (7.17:1); AAA: background → #e6e6e6 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90144b-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90144b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.