# #900910

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#900910`
- RGB: rgb(144, 9, 16)
- HSL: hsl(357, 88%, 30%)
- OKLCH: oklch(0.415 0.164 27)
- Relative luminance: 0.0616
- Nearest named color: Brick Red (#8f1402, Δ 1.37) — https://brandsweets.com/colors/brick-red
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/900910

## Tints & shades

- Tints (toward white): #b10b14, #d30d17, #f00f1b, #f2313b, #f4525a, #f6747a, #f8969a, #fab2b6, #fcd4d6, #fef5f6
- Shades (toward black): #81080e, #78080d, #69070c, #60060b, #510509, #430407, #3a0406, #2b0305, #220204, #130102

## Harmonies

- Complementary: #099089
- Analogous: #900953, #904609
- Triadic: #109009, #091090
- Split-complementary: #099046, #095390
- Tetradic: #539009, #099089, #460990

## Colors that go with #900910

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #900910 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #900910 in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #900910 in 13 real palettes, including Trader Joe's's brand system and Cider, as the lead colour. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Cider (https://brandsweets.com/palettes/warm#cider), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #900910: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Woodsmoke put Champagne beside #900910, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #900910: 3 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #900910: 3 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #900910: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #eb0f1a (4.62:1); AA: background → #b5b5b5 (4.59:1); AAA: text → #f5666d (7:1); AAA: background → #e0e0e0 (7.13:1)

## Brands using this color

- **Garmin** — secondary #920000 (Δ 0.926) — https://brandsweets.com/colors/brands/garmin-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/900910-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#900910" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.