# #90045d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90045d`
- RGB: rgb(144, 4, 93)
- HSL: hsl(322, 95%, 29%)
- OKLCH: oklch(0.432 0.177 350.4)
- Relative luminance: 0.0681
- Nearest named color: Bane of Royalty (#871466, Δ 2.439) — https://brandsweets.com/colors/bane-of-royalty
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/90045d

## Tints & shades

- Tints (toward white): #b30573, #d60589, #f906a0, #fa29ad, #fa4cba, #fb6ac6, #fc8dd3, #fdafe1, #fed2ee, #fff5fb
- Shades (toward black): #860356, #77034d, #6d0346, #5e023d, #550236, #46022d, #3c0226, #2d011d, #230116, #14010d

## Harmonies

- Complementary: #049037
- Analogous: #7d0490, #900416
- Triadic: #5d9004, #045d90
- Split-complementary: #169004, #04907d
- Tetradic: #907d04, #049037, #041690

## Colors that go with #90045d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #90045d: 4 real palettes, including Hinge's brand system and Chase's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Chase (https://brandsweets.com/colors/brands/chase-com), Slack (https://brandsweets.com/colors/brands/slack-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #90045d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #90045d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90045d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #90045d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #90045d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #90045d: two real palettes: Reebok's brand system and MLB's brand system, as the accent. Seen in: Reebok (https://brandsweets.com/colors/brands/reebok-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Gold** #ffd700 [pool] — Gold shows up next to #90045d in two real palettes: Garnet and Mailchimp's brand system, as the accent. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.89:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e00690 (4.6:1); AA: background → #bababa (4.58:1); AAA: text → #fb51bc (7:1); AAA: background → #e6e6e6 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90045d-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90045d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.