# #8f74aa

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8f74aa`
- RGB: rgb(143, 116, 170)
- HSL: hsl(270, 24%, 56%)
- OKLCH: oklch(0.605 0.086 306.9)
- Relative luminance: 0.2123
- Nearest named color: Crown Jewels (#946dad, Δ 2.099) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/8f74aa

## Tints & shades

- Tints (toward white): #9981b1, #a38db9, #b09dc3, #baaacb, #c4b6d2, #cfc3da, #d9d0e2, #e6dfec, #f0ecf3, #faf9fb
- Shades (toward black): #8264a0, #755991, #664e7e, #59446f, #4d3a5f, #40304f, #33273f, #241b2c, #17111c, #0a080d

## Harmonies

- Complementary: #8faa74
- Analogous: #7474aa, #aa74aa
- Triadic: #aa8f74, #74aa8f
- Split-complementary: #aaaa74, #74aa74
- Tetradic: #aa7474, #8faa74, #74aaaa

## Colors that go with #8f74aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8f74aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #8f74aa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Taupe** #483c32 [pool] — Taupe is paired with #8f74aa in 12 real palettes, including Typewriter and Dusk, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Dusk (https://brandsweets.com/palettes/cool#dusk), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #8f74aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #8f74aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8f74aa: 3 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #8f74aa, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Rust** #b7410e [pool] — Rust shows up next to #8f74aa in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #876aa4 (4.54:1); AA: background → #141414 (4.6:1); AAA: text → #664e7e (7.1:1)
- On black (#000000): 5.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a38db9 (7.07:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8f74aa-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8f74aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.