# #8e72da

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8e72da`
- RGB: rgb(142, 114, 218)
- HSL: hsl(256, 58%, 65%)
- OKLCH: oklch(0.625 0.153 293.9)
- Relative luminance: 0.2285
- Nearest named color: mediumpurple (#9370db, Δ 0.908) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/8e72da

## Tints & shades

- Tints (toward white): #977edd, #a48ee1, #ae9ae4, #b8a6e7, #c5b6ec, #cec3ef, #d8cff2, #e2dbf5, #efebfa, #f9f7fd
- Shades (toward black): #7a5ad3, #6742cd, #5732bd, #4c2ca5, #41258d, #341e71, #291859, #1e1140, #130b28, #070410

## Harmonies

- Complementary: #beda72
- Analogous: #728ada, #c172da
- Triadic: #da8e72, #72da8e
- Split-complementary: #dac172, #8ada72
- Tetradic: #da728a, #beda72, #72dac1

## Colors that go with #8e72da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #8e72da in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside #8e72da, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #8e72da in 4 real palettes, including Loom's brand system and Stripe's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Stripe (https://brandsweets.com/colors/brands/stripe), Roblox (https://brandsweets.com/colors/brands/roblox-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #8e72da in 7 real palettes, including Obsidian's brand system and Zed's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev), Loom (https://brandsweets.com/colors/brands/loom-com), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8e72da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #8e72da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Olive Drab** #6b8e23 [harmony, pool: split] — Olive Drab is a split-complement of #8e72da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8e72da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8162d5 (4.52:1); AA: background → #1c1c1c (4.52:1); AAA: text → #603acb (7.08:1)
- On black (#000000): 5.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a18ae0 (7.23:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8e72da-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8e72da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.