# #8d73ab

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8d73ab`
- RGB: rgb(141, 115, 171)
- HSL: hsl(268, 25%, 56%)
- OKLCH: oklch(0.602 0.088 305.2)
- Relative luminance: 0.2086
- Nearest named color: Crown Jewels (#946dad, Δ 1.935) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/8d73ab

## Tints & shades

- Tints (toward white): #9780b3, #a28cba, #af9cc4, #b9a9cb, #c3b6d3, #cec2db, #d8cfe2, #e5dfec, #efecf4, #faf9fb
- Shades (toward black): #8063a1, #735893, #644d80, #584370, #4b3960, #3f3050, #322640, #231b2d, #17111d, #0a080d

## Harmonies

- Complementary: #91ab73
- Analogous: #7375ab, #a973ab
- Triadic: #ab8d73, #73ab8d
- Split-complementary: #aba973, #75ab73
- Tetradic: #ab7375, #91ab73, #73aba9

## Colors that go with #8d73ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8d73ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8d73ab: 4 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), American Express (https://brandsweets.com/colors/brands/americanexpress-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #8d73ab in 11 real palettes, including Typewriter and Graphite Mono, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Dusk (https://brandsweets.com/palettes/cool#dusk), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8d73ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #8d73ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #8d73ab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #8d73ab, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Rust** #b7410e [pool] — Rust shows up next to #8d73ab in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8569a5 (4.6:1); AA: background → #141414 (4.54:1); AAA: text → #674e83 (7.01:1)
- On black (#000000): 5.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a48fbc (7.23:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8d73ab-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8d73ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
