# #8d63ab

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8d63ab`
- RGB: rgb(141, 99, 171)
- HSL: hsl(275, 30%, 53%)
- OKLCH: oklch(0.572 0.116 310)
- Relative luminance: 0.1753
- Nearest named color: Lusty Lavender (#8d5eb7, Δ 2.462) — https://brandsweets.com/colors/lusty-lavender
- Moods: cool, muted
- Page: https://brandsweets.com/colors/8d63ab

## Tints & shades

- Tints (toward white): #9974b4, #a381bb, #af92c4, #b99fcb, #c5afd4, #cfbddb, #dbcde4, #e4dbeb, #f0ebf4, #faf8fb
- Shades (toward black): #81569f, #734d8f, #66447e, #583b6d, #4e3460, #402b50, #33223f, #25192e, #18101e, #0b070d

## Harmonies

- Complementary: #81ab63
- Analogous: #6963ab, #ab63a5
- Triadic: #ab8d63, #63ab8d
- Split-complementary: #a5ab63, #63ab69
- Tetradic: #ab6963, #81ab63, #63a5ab

## Colors that go with #8d63ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8d63ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #8d63ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #8d63ab, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #8d63ab in 5 real palettes, including Superhuman's brand system and Zed's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8d63ab: 3 real palettes, including Linkedin's brand system and Campus, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — 3 real palettes, including Campus and Graphite put Orange beside #8d63ab, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [pool] — 3 real palettes, including Hermès's brand system and GitLab's brand system put Tomato beside #8d63ab, as the lead colour. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #8d63ab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6e4988 (7.07:1)
- On black (#000000): 4.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa8bc1 (7.17:1)

## Brands using this color

- **Semrush** — secondary #8467aa (Δ 1.754) — https://brandsweets.com/colors/brands/semrush-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8d63ab-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8d63ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.