# #8d52ad

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8d52ad`
- RGB: rgb(141, 82, 173)
- HSL: hsl(279, 36%, 50%)
- OKLCH: oklch(0.545 0.148 312.4)
- Relative luminance: 0.1471
- Nearest named color: Lusty Lavender (#8d5eb7, Δ 2.964) — https://brandsweets.com/colors/lusty-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/8d52ad

## Tints & shades

- Tints (toward white): #9963b6, #a474be, #ad82c4, #b893cc, #c4a5d5, #cfb6dd, #dbc8e5, #e4d5eb, #efe7f4, #faf8fc
- Shades (toward black): #7f499c, #74438e, #663b7d, #5a346f, #4c2c5e, #3e244c, #331d3e, #25152d, #190f1f, #0b070e

## Harmonies

- Complementary: #72ad52
- Analogous: #5f52ad, #ad52a0
- Triadic: #ad8d52, #52ad8d
- Split-complementary: #a0ad52, #52ad5f
- Tetradic: #ad5f52, #72ad52, #52a0ad

## Colors that go with #8d52ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #8d52ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #8d52ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8d52ad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #8d52ad in 3 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8d52ad: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #8d52ad in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #8d52ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #8d52ad in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #74438e (7.15:1)
- On black (#000000): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #965fb4 (4.59:1); AA: background → #ededed (4.55:1); AAA: text → #af86c6 (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8d52ad-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8d52ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.