# #8a94ad

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a94ad`
- RGB: rgb(138, 148, 173)
- HSL: hsl(223, 18%, 61%)
- OKLCH: oklch(0.667 0.039 268.1)
- Relative luminance: 0.296
- Nearest named color: Cool Gray (#8c92ac, Δ 0.565) — https://brandsweets.com/colors/cool-gray
- Moods: cool, muted
- Page: https://brandsweets.com/colors/8a94ad

## Tints & shades

- Tints (toward white): #969fb6, #9fa7bc, #abb2c4, #b7bdcd, #c3c8d5, #ccd0db, #d8dbe4, #e4e6ec, #edeff2, #f9fafb
- Shades (toward black): #7883a1, #697696, #5c6784, #4f5972, #454e63, #383f51, #2c313f, #1f232d, #15181e, #08090c

## Harmonies

- Complementary: #ada38a
- Analogous: #8aa6ad, #918aad
- Triadic: #ad8a94, #94ad8a
- Split-complementary: #ad918a, #a6ad8a
- Tetradic: #ad8aa6, #ada38a, #8aad91

## Colors that go with #8a94ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8a94ad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Rain Garden put Blush Pink beside #8a94ad, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #8a94ad in 4 real palettes, including Kiln and Polaroid, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #8a94ad: 5 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8a94ad: 5 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Open House and First Snow put Midnight Blue beside #8a94ad, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [harmony, pool: split] — Peru is a split-complement of #8a94ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #8a94ad: 5 real palettes, including Ink Wash and First Snow, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #697696 (4.53:1); AA: background → #2b2b2b (4.67:1); AAA: text → #4d576f (7.22:1)
- On black (#000000): 6.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d97b0 (7.19:1)

## Curated palettes containing it

- **Estate** (luxury, dark, elegant) — #b08d57, #8a97a5, #c9c9c9, #101418, #eef1f4 — Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color. — tool: https://brandsweets.com/palettes/new/b08d57-8a97a5-c9c9c9-101418-eef1f4 — collection: https://brandsweets.com/palettes/luxury
- **Arctic** (clean, cool, minimal) — #0f1b2d, #7d93a8, #0ea5e9, #ffffff — Navy type on white with an ice-blue accent: crisp and corporate without going grey. — tool: https://brandsweets.com/palettes/new/0f1b2d-7d93a8-0ea5e9-ffffff — collection: https://brandsweets.com/palettes/clean
- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a94ad-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a94ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.