# #8a7bd5

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a7bd5`
- RGB: rgb(138, 123, 213)
- HSL: hsl(250, 52%, 66%)
- OKLCH: oklch(0.635 0.133 289.7)
- Relative luminance: 0.2437
- Nearest named color: mediumpurple (#9370db, Δ 3.194) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/8a7bd5

## Tints & shades

- Tints (toward white): #9587d9, #9f92dd, #ada2e2, #b7aee5, #c1b9e9, #cbc5ed, #d6d0f0, #e4e0f5, #eeecf9, #f8f7fd
- Shades (toward black): #7664ce, #614dc7, #4e3ab6, #44329f, #3a2b88, #302370, #261c59, #1b143e, #110c27, #070510

## Harmonies

- Complementary: #c6d57b
- Analogous: #7b99d5, #b77bd5
- Triadic: #d58a7b, #7bd58a
- Split-complementary: #d5b77b, #99d57b
- Tetradic: #d57b99, #c6d57b, #7bd5b7

## Colors that go with #8a7bd5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8a7bd5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #8a7bd5 in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #8a7bd5, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8a7bd5: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8a7bd5: 4 real palettes, including Dusk and Coursera's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #8a7bd5, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #8a7bd5 in 4 real palettes, including Google's brand system and Readymag's brand system, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Substack (https://brandsweets.com/colors/brands/substack-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/orangered
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8a7bd5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.57:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7664ce (4.68:1); AA: background → #212121 (4.5:1); AAA: text → #5741c3 (7.12:1)
- On black (#000000): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #988bda (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a7bd5-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a7bd5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.