# #8a7bcc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a7bcc`
- RGB: rgb(138, 123, 204)
- HSL: hsl(251, 44%, 64%)
- OKLCH: oklch(0.63 0.12 291.1)
- Relative luminance: 0.2393
- Nearest named color: mediumpurple (#9370db, Δ 4.042) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/8a7bcc

## Tints & shades

- Tints (toward white): #9386d0, #a095d6, #aaa0da, #b7aee0, #c1b9e4, #cbc4e8, #d8d3ee, #e2def2, #efedf8, #f8f8fc
- Shades (toward black): #7665c3, #624fba, #5542a9, #4a3993, #3f317d, #342867, #281f51, #1d173b, #120e25, #07060f

## Harmonies

- Complementary: #bdcc7b
- Analogous: #7b94cc, #b27bcc
- Triadic: #cc8a7b, #7bcc8a
- Split-complementary: #ccb27b, #94cc7b
- Tetradic: #cc7b94, #bdcc7b, #7bccb2

## Colors that go with #8a7bcc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8a7bcc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #8a7bcc in 4 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #8a7bcc, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8a7bcc: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8a7bcc: 5 real palettes, including Dusk and American Express's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #8a7bcc, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including PostHog's brand system and Campus put Orange beside #8a7bcc, as the accent. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), Campus (https://brandsweets.com/palettes/friendly#campus), Olympics (https://brandsweets.com/colors/brands/olympics-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/orange
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8a7bcc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7968c4 (4.57:1); AA: background → #1f1f1f (4.54:1); AAA: text → #5a46b4 (7.07:1)
- On black (#000000): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9a8dd3 (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a7bcc-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a7bcc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.