# #8a77cf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a77cf`
- RGB: rgb(138, 119, 207)
- HSL: hsl(253, 48%, 64%)
- OKLCH: oklch(0.624 0.13 292.1)
- Relative luminance: 0.231
- Nearest named color: mediumpurple (#9370db, Δ 2.995) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/8a77cf

## Tints & shades

- Tints (toward white): #9482d3, #a192d9, #ab9ddd, #b8ace2, #c1b7e6, #cbc3ea, #d8d2ef, #e2ddf3, #efecf8, #f9f7fc
- Shades (toward black): #7760c7, #634abf, #553dae, #4a3597, #3f2d80, #34256a, #291d53, #1e153c, #130d26, #07050f

## Harmonies

- Complementary: #bccf77
- Analogous: #7790cf, #b677cf
- Triadic: #cf8a77, #77cf8a
- Split-complementary: #cfb677, #90cf77
- Tetradic: #cf7790, #bccf77, #77cfb6

## Colors that go with #8a77cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8a77cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #8a77cf in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #8a77cf, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8a77cf: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8a77cf: 4 real palettes, including Dusk and American Express's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #8a77cf, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #8a77cf in 4 real palettes, including Roblox's brand system and Loom's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8a77cf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7a64c9 (4.67:1); AA: background → #1c1c1c (4.56:1); AAA: text → #5d42bd (7.05:1)
- On black (#000000): 5.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9e8ed7 (7.3:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a77cf-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a77cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.