# #8a72ee

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a72ee`
- RGB: rgb(138, 114, 238)
- HSL: hsl(252, 78%, 69%)
- OKLCH: oklch(0.634 0.179 289.2)
- Relative luminance: 0.2361
- Nearest named color: mediumpurple (#9370db, Δ 3.147) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/8a72ee

## Tints & shades

- Tints (toward white): #9680ef, #a18ef1, #ad9bf3, #b8a9f4, #c3b6f6, #cbbff7, #d6cdf9, #e1dbfb, #ece8fc, #f8f6fe
- Shades (toward black): #7457ea, #5a37e6, #441ce3, #3a18c3, #3215a8, #291188, #210d6d, #170a4d, #0f0632, #050212

## Harmonies

- Complementary: #d5ee72
- Analogous: #7297ee, #c972ee
- Triadic: #ee8b72, #72ee8b
- Split-complementary: #eec972, #97ee72
- Tetradic: #ee7297, #d5ee72, #72eec9

## Colors that go with #8a72ee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #8a72ee in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #8a72ee, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8a72ee: 4 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8a72ee: 5 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #8a72ee, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #8a72ee in 5 real palettes, including Google's brand system and Clerk's brand system, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/orangered
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8a72ee: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8a72ee on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #785ceb (4.64:1); AA: background → #1c1c1c (4.64:1); AAA: text → #532ee5 (7.27:1)
- On black (#000000): 5.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9e89f0 (7.29:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a72ee-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a72ee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.