# #8a72e9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a72e9`
- RGB: rgb(138, 114, 233)
- HSL: hsl(252, 73%, 68%)
- OKLCH: oklch(0.631 0.173 289.8)
- Relative luminance: 0.2332
- Nearest named color: mediumpurple (#9370db, Δ 2.503) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/8a72e9

## Tints & shades

- Tints (toward white): #957feb, #a08ced, #ab9aef, #b6a7f1, #c1b4f3, #ccc1f5, #d7cef7, #e2dcf9, #ede9fc, #f8f6fe
- Shades (toward black): #7457e5, #5a38e0, #4622d8, #3c1db9, #34199f, #2b1584, #211065, #180c4b, #0e072c, #060312

## Harmonies

- Complementary: #d1e972
- Analogous: #7296e9, #c572e9
- Triadic: #e98a72, #72e98a
- Split-complementary: #e9c572, #96e972
- Tetradic: #e97296, #d1e972, #72e9c5

## Colors that go with #8a72e9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #8a72e9 in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #8a72e9, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8a72e9: 4 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8a72e9: 5 real palettes, including Coursera's brand system and Linkedin's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #8a72e9, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #8a72e9 in 4 real palettes, including Google's brand system and Clerk's brand system, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/orangered
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8a72e9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8a72e9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7b60e6 (4.51:1); AA: background → #1c1c1c (4.6:1); AAA: text → #5634df (7.11:1)
- On black (#000000): 5.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9c88ec (7.15:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a72e9-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a72e9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.