# #8a67ad

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a67ad`
- RGB: rgb(138, 103, 173)
- HSL: hsl(270, 30%, 54%)
- OKLCH: oklch(0.577 0.111 306.2)
- Relative luminance: 0.1812
- Nearest named color: Crown Jewels (#946dad, Δ 2.428) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/8a67ad

## Tints & shades

- Tints (toward white): #9474b4, #a184bd, #ab92c4, #b8a2cd, #c2afd4, #ccbddb, #d9cde4, #e3dbeb, #f0ebf4, #faf8fb
- Shades (toward black): #7d57a2, #704f92, #634681, #573d71, #4a3460, #3d2b50, #30223f, #24192e, #17101e, #0a070d

## Harmonies

- Complementary: #8aad67
- Analogous: #6767ad, #ad67ad
- Triadic: #ad8a67, #67ad8a
- Split-complementary: #adad67, #67ad67
- Tetradic: #ad6767, #8aad67, #67adad

## Colors that go with #8a67ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8a67ad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8a67ad: 4 real palettes, including Campus and Linkedin's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #8a67ad, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #8a67ad in 7 real palettes, including Superhuman's brand system and Zed's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8a67ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #8a67ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #8a67ad — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #8a67ad in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #694988 (7.22:1)
- On black (#000000): 4.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a68bc1 (7.08:1)

## Brands using this color

- **Semrush** — secondary #8467aa (Δ 1.112) — https://brandsweets.com/colors/brands/semrush-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a67ad-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a67ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.