# #8a4928

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a4928`
- RGB: rgb(138, 73, 40)
- HSL: hsl(20, 55%, 35%)
- OKLCH: oklch(0.478 0.1 46.1)
- Relative luminance: 0.1032
- Nearest named color: saddlebrown (#8b4513, Δ 1.696) — https://brandsweets.com/colors/saddlebrown
- Moods: warm
- Page: https://brandsweets.com/colors/8a4928

## Tints & shades

- Tints (toward white): #a2552f, #be6437, #ca7449, #d18661, #d99b7d, #e0ae94, #e7c0ac, #eed2c4, #f6e7df, #fdf9f7
- Shades (toward black): #7e4325, #733c21, #67361e, #5b301a, #4f2a17, #3f2112, #331b0f, #28150b, #1c0f08, #100805

## Harmonies

- Complementary: #286a8a
- Analogous: #8a2839, #8a7a28
- Triadic: #288a49, #49288a
- Split-complementary: #288a7a, #28398a
- Tetradic: #398a28, #286a8a, #7a288a

## Colors that go with #8a4928

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #8a4928 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #8a4928, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #8a4928's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #8a4928: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Dyson (https://brandsweets.com/colors/brands/dyson-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #8a4928 in 4 real palettes, including Harvest and Fireside, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/goldenrod
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #8a4928 in 4 real palettes, including Darkroom and Bookshop, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Fireside (https://brandsweets.com/palettes/dark#fireside), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #8a4928 in 5 real palettes, including Bose's brand system and Subaru's brand system, as the supporting colour. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #8a4928: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #864727 (7.13:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b25e34 (4.54:1); AA: background → #d4d4d4 (4.62:1); AAA: text → #d0835d (7.09:1)

## Brands using this color

- **Trader Joe's** — secondary #834427 (Δ 1.984) — https://brandsweets.com/colors/brands/traderjoes-com

## Curated palettes containing it

- **Bakery** (warm, muted, elegant) — #8c4a2f, #c19a6b, #c26a3a, #fbf3e6, #3b2a1a — Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial. — tool: https://brandsweets.com/palettes/new/8c4a2f-c19a6b-c26a3a-fbf3e6-3b2a1a — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a4928-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a4928" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
