# #8a0077

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8a0077`
- RGB: rgb(138, 0, 119)
- HSL: hsl(308, 100%, 27%)
- OKLCH: oklch(0.433 0.191 336)
- Relative luminance: 0.0674
- Nearest named color: Noble Plum (#871f78, Δ 2.529) — https://brandsweets.com/colors/noble-plum
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/8a0077

## Tints & shades

- Tints (toward white): #ad0096, #d100b5, #f500d4, #ff1ae0, #ff42e6, #ff66eb, #ff8aef, #ffadf4, #ffd1f9, #fff5fe
- Shades (toward black): #80006e, #700061, #660058, #5c0050, #520047, #420039, #380031, #2e0028, #1f001b, #140012

## Harmonies

- Complementary: #008a12
- Analogous: #57008a, #8a0032
- Triadic: #778a00, #00778a
- Split-complementary: #328a00, #008a57
- Tetradic: #8a5700, #008a12, #00328a

## Colors that go with #8a0077

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #8a0077 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #8a0077: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8a0077: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #8a0077: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #8a0077: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #8a0077's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #8a0077's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — Velvet puts Brown beside #8a0077, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.95:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d600ba (4.57:1); AA: background → #b8b8b8 (4.51:1); AAA: text → #ff3de5 (7.05:1); AAA: background → #e6e6e6 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8a0077-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8a0077" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.