# #899afb

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#899afb`
- RGB: rgb(137, 154, 251)
- HSL: hsl(231, 93%, 76%)
- OKLCH: oklch(0.714 0.142 274.7)
- Relative luminance: 0.3539
- Nearest named color: Cold Lips (#9ba0ef, Δ 3.612) — https://brandsweets.com/colors/cold-lips
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/899afb

## Tints & shades

- Tints (toward white): #93a2fb, #9dabfb, #abb7fc, #b5c0fc, #bfc8fd, #c9d1fd, #d3d9fd, #e1e6fe, #ebeefe, #f5f7ff
- Shades (toward black): #667cf9, #445ff8, #1d3df7, #082ae7, #0724c5, #061da2, #051780, #031059, #020a36, #010414

## Harmonies

- Complementary: #fbea89
- Analogous: #89d3fb, #b189fb
- Triadic: #fb899a, #9afb89
- Split-complementary: #fbb189, #d3fb89
- Tetradic: #fb89d3, #fbea89, #89fbb1

## Colors that go with #899afb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #899afb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #899afb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Remix (https://brandsweets.com/colors/brands/remix-run), Calm (https://brandsweets.com/colors/brands/calm-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #899afb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #899afb in 7 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #899afb, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #899afb in 4 real palettes, including Ahrefs's brand system and Learning App, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #899afb: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #899afb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4e67f9 (4.53:1); AA: background → #383838 (4.51:1); AAA: text → #1839f7 (7.08:1); AAA: background → #141414 (7.09:1)
- On black (#000000): 8.08:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ahrefs** — accent #889afc (Δ 0.19) — https://brandsweets.com/colors/brands/ahrefs-com
- **Roblox** — secondary #829efc (Δ 1.23) — https://brandsweets.com/colors/brands/roblox-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/899afb-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#899afb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.