# #8996cd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8996cd`
- RGB: rgb(137, 150, 205)
- HSL: hsl(229, 40%, 67%)
- OKLCH: oklch(0.684 0.083 273.8)
- Relative luminance: 0.3154
- Nearest named color: Easter Egg (#8e97c7, Δ 1.205) — https://brandsweets.com/colors/easter-egg
- Moods: cool, modern
- Page: https://brandsweets.com/colors/8996cd

## Tints & shades

- Tints (toward white): #949fd1, #9fa9d6, #a9b2da, #b4bcdf, #c2c9e5, #cdd2ea, #d8dcee, #e2e5f3, #edeff7, #f8f9fc
- Shades (toward black): #7482c3, #5b6cb9, #495bab, #405096, #374581, #2c3768, #232c52, #1a203d, #0f1324, #06080e

## Harmonies

- Complementary: #cdc089
- Analogous: #89b7cd, #9f89cd
- Triadic: #cd8996, #96cd89
- Split-complementary: #cd9f89, #b7cd89
- Tetradic: #cd89b7, #cdc089, #89cd9f

## Colors that go with #8996cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8996cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #8996cd in 6 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8996cd: 6 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8996cd: 6 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including First Snow and Open House put Midnight Blue beside #8996cd, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #8996cd in 4 real palettes, including Cursor's brand system and Figma's brand system, as the lead colour. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma), Google (https://brandsweets.com/colors/brands/google-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/orangered
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #8996cd in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Calendly (https://brandsweets.com/colors/brands/calendly-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/periwinkle
- **Peru** #cd853f [harmony, pool: split] — Peru is a split-complement of #8996cd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6272bc (4.51:1); AA: background → #303030 (4.59:1); AAA: text → #43549d (7.01:1); AAA: background → #050505 (7.09:1)
- On black (#000000): 7.31:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8996cd-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8996cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.