# #898bcd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#898bcd`
- RGB: rgb(137, 139, 205)
- HSL: hsl(238, 40%, 67%)
- OKLCH: oklch(0.661 0.098 282)
- Relative luminance: 0.2819
- Nearest named color: Magic Carpet (#9488be, Δ 2.594) — https://brandsweets.com/colors/magic-carpet
- Moods: cool, modern
- Page: https://brandsweets.com/colors/898bcd

## Tints & shades

- Tints (toward white): #9496d1, #9fa0d6, #a9abda, #b4b5df, #c2c3e5, #cdceea, #d8d8ee, #e2e3f3, #ededf7, #f8f8fc
- Shades (toward black): #7476c3, #5b5eb9, #494dab, #404396, #373a81, #2c2e68, #232552, #1a1b3d, #0f1024, #06060e

## Harmonies

- Complementary: #cdca89
- Analogous: #89adcd, #a989cd
- Triadic: #cd898b, #8bcd89
- Split-complementary: #cda989, #adcd89
- Tetradic: #cd89ad, #cdca89, #89cda9

## Colors that go with #898bcd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #898bcd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #898bcd in 7 real palettes, including Blueprint and Ahrefs's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #898bcd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #898bcd: 8 real palettes, including Blueprint and Telegram's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #898bcd: 6 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #898bcd in 4 real palettes, including Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system and Star Wars's brand system, as the supporting colour. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #898bcd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #898bcd, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #696cbf (4.67:1); AA: background → #292929 (4.6:1); AAA: text → #494dab (7.16:1)
- On black (#000000): 6.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9092d0 (7.21:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/898bcd-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#898bcd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.