# #8974d2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8974d2`
- RGB: rgb(137, 116, 210)
- HSL: hsl(253, 51%, 64%)
- OKLCH: oklch(0.62 0.139 292.1)
- Relative luminance: 0.2246
- Nearest named color: mediumpurple (#9370db, Δ 2.339) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/8974d2

## Tints & shades

- Tints (toward white): #9380d6, #a08fdb, #aa9bdf, #b7aae4, #c1b6e7, #cac1eb, #d8d1f0, #e1dcf4, #efecf9, #f8f7fd
- Shades (toward black): #755dcb, #6146c3, #5339b1, #49329a, #3e2a83, #33236c, #281b55, #1d143e, #120c27, #07050f

## Harmonies

- Complementary: #bed274
- Analogous: #748fd2, #b774d2
- Triadic: #d28974, #74d289
- Split-complementary: #d2b774, #8fd274
- Tetradic: #d2748f, #bed274, #74d2b7

## Colors that go with #8974d2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8974d2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #8974d2 in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #8974d2: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8974d2: 7 real palettes, including Linkedin's brand system and Coursera's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #8974d2, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #8974d2 in 4 real palettes, including Loom's brand system and Roblox's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Stripe (https://brandsweets.com/colors/brands/stripe), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #8974d2 in 9 real palettes, including Zed's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Retool (https://brandsweets.com/colors/brands/retool-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8974d2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.82:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7c65cd (4.57:1); AA: background → #1a1a1a (4.55:1); AAA: text → #5b3ec1 (7.23:1)
- On black (#000000): 5.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9c8bda (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8974d2-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8974d2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.