# #8970eb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#8970eb`
- RGB: rgb(137, 112, 235)
- HSL: hsl(252, 75%, 68%)
- OKLCH: oklch(0.628 0.178 289.6)
- Relative luminance: 0.229
- Nearest named color: mediumpurple (#9370db, Δ 2.897) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/8970eb

## Tints & shades

- Tints (toward white): #947eed, #9f8bee, #aa98f0, #b5a6f2, #c0b3f4, #cbc1f6, #d6cef8, #e1dbfa, #ede9fc, #f8f6fe
- Shades (toward black): #7255e7, #5936e2, #451fdb, #3b1bbb, #3217a1, #2a1386, #200f67, #180b4c, #0e062d, #060312

## Harmonies

- Complementary: #d2eb70
- Analogous: #7095eb, #c670eb
- Triadic: #eb8970, #70eb89
- Split-complementary: #ebc670, #95eb70
- Tetradic: #eb7095, #d2eb70, #70ebc6

## Colors that go with #8970eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #8970eb in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #8970eb, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #8970eb: 4 real palettes, including Coursera's brand system and Linkedin's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #8970eb, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #8970eb in 5 real palettes, including Google's brand system and Clerk's brand system, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #8970eb in 6 real palettes, including Stripe's brand system and Loom's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Loom (https://brandsweets.com/colors/brands/loom-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #8970eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #8970eb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.76:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7a5ee8 (4.57:1); AA: background → #1c1c1c (4.53:1); AAA: text → #5532e2 (7.14:1)
- On black (#000000): 5.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9b87ee (7.09:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/8970eb-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#8970eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.